Be consistent
your social media should have the same look and feel as your website and offline communications so that customers recognise it as being an official account for your organisation.
Be accurate
Content on your channel should be up to date and accurate for your organisation. Bad information on social media can be worse than no information.
Be active
Regularly update your social media to keep followers interested.
Be relevant
Link in with national awareness days and special dates throughout the year, for example let people know if you have an egg hunt at Easter.
Be welcoming
This is your opportunity to show what goes on in your organisation to people who have never seen inside your four walls. Show them activities, show them the team, and let your followers know they are welcome.
Be responsive
By acknowledging an interaction, comment, or direct message it shows you value that person. A lot of people will only communicate with an organisation through social media when asking for information. Based on how that is answered may determine if they further engage with a service.
Check out how to get started and guidance to running a successful social media account for your organisation with the following resources:
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